| Results |
|---|
| Number of records in this query: | 436 |
|---|
| Total records in survey: | 436 |
|---|
| Percentage of total: | 100.00% |
|---|
|
|
| Field summary for gender |
|---|
| Gender: |
|---|
| Answer
| Count |
Percentage |
| Female (F)
|
13
| 2.98% |
| Male (M)
|
366
| 83.94% |
| No answer
|
57
| 13.07% |
| Non completed
|
0
| 0.00% |
 |
| Field summary for age |
|---|
| Age: |
|---|
| Answer
| Count |
Percentage |
| Under 17 (un17)
|
3
| 0.69% |
| 18-24 (1824)
|
5
| 1.15% |
| 25-34 (2534)
|
20
| 4.59% |
| 35-44 (3544)
|
45
| 10.32% |
| 45-54 (4554)
|
132
| 30.28% |
| 55-64 (5564)
|
147
| 33.72% |
| 65+ (ov65)
|
31
| 7.11% |
| No answer
|
53
| 12.16% |
| Non completed
|
0
| 0.00% |
 |
| Field summary for educ |
|---|
| Education: |
|---|
| Answer
| Count |
Percentage |
| Some High School (edhs)
|
13
| 2.98% |
| High School Graduate (edhgr)
|
77
| 17.66% |
| Trade School (edtra)
|
46
| 10.55% |
| Some College (edcl)
|
140
| 32.11% |
| College Graduate (edcgr)
|
83
| 19.04% |
| Advanced Degree (edadv)
|
20
| 4.59% |
| No answer
|
57
| 13.07% |
| Non completed
|
0
| 0.00% |
 |
| Field summary for income |
|---|
| Yearly Family Income: |
|---|
| Answer
| Count |
Percentage |
| Less than $30,000 (lt30)
|
18
| 4.13% |
| $30,000-$49,999 (3050)
|
55
| 12.61% |
| $50,000-$74,999 (5075)
|
94
| 21.56% |
| $75,000-$99,999 (75100)
|
86
| 19.72% |
| $100,000-$149,999 (10015)
|
63
| 14.45% |
| Over $150,000 (ov150)
|
22
| 5.05% |
| No answer
|
98
| 22.48% |
| Non completed
|
0
| 0.00% |
 |
| Field summary for doyourace |
|---|
| Do you race? |
|---|
| Answer
| Count |
Percentage |
| Yes (Y)
|
178
| 40.83% |
| No (N)
|
170
| 38.99% |
| No answer
|
59
| 13.53% |
| Non completed
|
29
| 6.65% |
 |
| Field summary for capacity |
|---|
| In what capacity? |
|---|
| Answer
| Count |
Percentage |
| Driver (driv)
|
23
| 5.28% |
| Team Owner (owner)
|
19
| 4.36% |
| Owner+Driver (owndv)
|
92
| 21.10% |
| Crew Member (crew)
|
37
| 8.49% |
| No answer
|
236
| 54.13% |
| Non completed
|
29
| 6.65% |
 |
| Field summary for sfirestraint |
|---|
| When you race, do you use an SFI 38.1 head and neck restraint? |
|---|
| Answer
| Count |
Percentage |
| Yes (yes)
|
43
| 9.86% |
| No (no)
|
98
| 22.48% |
| I don’t think I need one (nond)
|
14
| 3.21% |
| No answer
|
252
| 57.80% |
| Non completed
|
29
| 6.65% |
 |
| Field summary for racetravel |
|---|
| How far would you travel to see or participate in a race? |
|---|
| Answer
| Count |
Percentage |
| I only race locally (local)
|
11
| 2.52% |
| Less than 50 miles (lt50)
|
18
| 4.13% |
| 51-250 miles (51250)
|
114
| 26.15% |
| 251-500 miles (2515c)
|
79
| 18.12% |
| More than 500 miles (ov500)
|
140
| 32.11% |
| No answer
|
45
| 10.32% |
| Non completed
|
29
| 6.65% |
 |
| Field summary for recession |
|---|
| Have you made changes to your race schedule due to the recession? |
|---|
| Answer
| Count |
Percentage |
| Yes, we attend fewer races throughout the year (Yes)
|
87
| 19.95% |
| Yes, we attend races closer to home (close)
|
42
| 9.63% |
| Yes, we stay fewer days at each event (fewer)
|
5
| 1.15% |
| No change (Noch)
|
36
| 8.26% |
| No answer
|
237
| 54.36% |
| Non completed
|
29
| 6.65% |
 |
| Field summary for fastfood |
|---|
| At which fast-food restaurants do you regularly eat? |
|---|
| Answer
| Count |
Percentage |
| Arby’s (Arby)
|
95
| 21.79% |
| Burger King (Burge)
|
133
| 30.50% |
| Hardees (Harde)
|
27
| 6.19% |
| In ‘n Out Burger (In)
|
79
| 18.12% |
| KFC (KFC)
|
90
| 20.64% |
| McDonald’s (McDon)
|
157
| 36.01% |
| Taco Bell (Taco)
|
124
| 28.44% |
| Wendy’s (Wendy)
|
144
| 33.03% |
| Don’t eat fast food (Dont)
|
82
| 18.81% |
| White Castle (wk)
|
34
| 7.80% |
| Sonic (sonic)
|
63
| 14.45% |
 |
| Field summary for othervehicles |
|---|
| What other vehicles do you own? |
|---|
| Answer
| Count |
Percentage |
| RV or motorhome (rvhm)
|
64
| 14.68% |
| Truck and trailer for towing (trail)
|
139
| 31.88% |
| Motorcycle/ATV (motor)
|
81
| 18.58% |
| Daily driver muscle car or hot rod (hotrd)
|
136
| 31.19% |
| Pickup truck (pickp)
|
204
| 46.79% |
 |
| Field summary for modvehicle |
|---|
| Have you modified your other vehicle since you bought it? |
|---|
| Answer
| Count |
Percentage |
| Yes (Y)
|
189
| 43.35% |
| No (N)
|
157
| 36.01% |
| No answer
|
61
| 13.99% |
| Non completed
|
29
| 6.65% |
 |
| Field summary for fuelpowersrv |
|---|
| What fuel powers your recreational vehicle? |
|---|
| Answer
| Count |
Percentage |
| Diesel (dsl)
|
30
| 6.88% |
| Gasoline (gas)
|
134
| 30.73% |
| Biodiesel (biod)
|
2
| 0.46% |
| Hybrid (hyb)
|
1
| 0.23% |
| No answer
|
240
| 55.05% |
| Non completed
|
29
| 6.65% |
 |
| Field summary for mechanicalskill |
|---|
| What do you consider your automotive mechanical skill level? |
|---|
| Answer
| Count |
Percentage |
| Beginner (Begin)
|
10
| 2.29% |
| Backyard mechanic (Backy)
|
111
| 25.46% |
| ASE certified mechanic (ASEc)
|
10
| 2.29% |
| Professional/advanced (Profe)
|
52
| 11.93% |
| No answer
|
224
| 51.38% |
| Non completed
|
29
| 6.65% |
 |
| Field summary for parts |
|---|
| Do you have a favorite place to buy high performance parts? |
|---|
| Answer
| Count |
Percentage |
| AutoZone (AutoZ)
|
9
| 2.06% |
| Behrents (Behre)
|
0
| 0.00% |
| CSK (CSK)
|
1
| 0.23% |
| eBay (eBay)
|
6
| 1.38% |
| FigSpeed (FigSp)
|
0
| 0.00% |
| Honest Charlie (Hones)
|
0
| 0.00% |
| Jeg’s (Jegs)
|
41
| 9.40% |
| O’Reilly (ORei)
|
2
| 0.46% |
| Pep Boys (PepB)
|
1
| 0.23% |
| RacingJunk.com (Racin)
|
4
| 0.92% |
| Speedway Motors (Speed)
|
1
| 0.23% |
| Summit (Summi)
|
60
| 13.76% |
| My local speed shop (Mylo)
|
40
| 9.17% |
| No answer
|
242
| 55.50% |
| Non completed
|
29
| 6.65% |
 |
| Field summary for oil |
|---|
| Do you have a preference for oil? |
|---|
| Answer
| Count |
Percentage |
| No Preference (no)
|
1
| 0.23% |
| Gibbs Racing Oil (Gibbs)
|
2
| 0.46% |
| Lucas Oil (Lucas)
|
19
| 4.36% |
| Mobil 1 (Mobil)
|
21
| 4.82% |
| Penn Grade (Penn)
|
9
| 2.06% |
| Pennzoil (Pennz)
|
17
| 3.90% |
| Red Line (RedL)
|
5
| 1.15% |
| Royal Purple (Royal)
|
17
| 3.90% |
| Quaker State (Quake)
|
12
| 2.75% |
| Valvoline (Valvo)
|
43
| 9.86% |
| No answer
|
261
| 59.86% |
| Non completed
|
29
| 6.65% |
 |
| Field summary for forum |
|---|
| Do you participate in online racing chat rooms, bulletin boards or forums? |
|---|
| Answer
| Count |
Percentage |
| Yes (Y)
|
145
| 33.26% |
| No (N)
|
208
| 47.71% |
| No answer
|
43
| 9.86% |
| Non completed
|
40
| 9.17% |
 |
| Field summary for social |
|---|
| Are you a member of any social networking sites? (Twitter, Facebook, etc.) |
|---|
| Answer
| Count |
Percentage |
| Yes (Y)
|
119
| 27.29% |
| No (N)
|
232
| 53.21% |
| No answer
|
45
| 10.32% |
| Non completed
|
40
| 9.17% |
 |
| Field summary for buyonline |
|---|
| Do you make purchases online? |
|---|
| Answer
| Count |
Percentage |
| Yes, including racing parts (yesin)
|
186
| 42.66% |
| Yes, but not racing parts (yesnr)
|
94
| 21.56% |
| No (no)
|
38
| 8.72% |
| No answer
|
70
| 16.06% |
| Non completed
|
48
| 11.01% |
 |
| Field summary for readdroads |
|---|
| Do you read the ads on Drag Racing Online? |
|---|
| Answer
| Count |
Percentage |
| Always (alw)
|
40
| 9.17% |
| Often (oft)
|
106
| 24.31% |
| Sometimes (some)
|
178
| 40.83% |
| Never (never)
|
20
| 4.59% |
| No answer
|
44
| 10.09% |
| Non completed
|
48
| 11.01% |
 |
| Field summary for clickonads |
|---|
| Do you click on advertisers’ ads in DRO? |
|---|
| Answer
| Count |
Percentage |
| More than once per visit (more)
|
24
| 5.50% |
| Once per visit (once)
|
12
| 2.75% |
| Often (often)
|
56
| 12.84% |
| Sometimes (some)
|
211
| 48.39% |
| Never (never)
|
18
| 4.13% |
| No answer
|
67
| 15.37% |
| Non completed
|
48
| 11.01% |
 |
| Field summary for telephonead |
|---|
| Do you telephone an advertiser after you have seen their ad in DRO? |
|---|
| Answer
| Count |
Percentage |
| Often (often)
|
4
| 0.92% |
| Sometimes (some)
|
124
| 28.44% |
| Never (never)
|
158
| 36.24% |
| No answer
|
102
| 23.39% |
| Non completed
|
48
| 11.01% |
 |
| Field summary for boughtfromad |
|---|
| Have you bought products after seeing an ad on DRO? |
|---|
| Answer
| Count |
Percentage |
| Once (once)
|
48
| 11.01% |
| 2-5 Times (25tm)
|
103
| 23.62% |
| 6-10 Times (610tm)
|
13
| 2.98% |
| 11 or More Times (11pl)
|
4
| 0.92% |
| Never (never)
|
110
| 25.23% |
| No answer
|
110
| 25.23% |
| Non completed
|
48
| 11.01% |
 |
| Field summary for hearaboutdro |
|---|
| How did you learn about Drag Racing Online? |
|---|
| Answer
| Count |
Percentage |
| Search engine (srche)
|
130
| 29.82% |
| Print Ad (print)
|
18
| 4.13% |
| Link from another site (please specify at right) (link)
|
27
| 6.19% |
| Heard from a friend (heard)
|
97
| 22.25% |
| Saw it mentioned in a chat room or forum (please specify at right) (chat)
|
17
| 3.90% |
| Other (please specify at right) (other)
|
33
| 7.57% |
| Saw it on Facebook (Faceb)
|
2
| 0.46% |
| No answer
|
57
| 13.07% |
| Non completed
|
55
| 12.61% |
 |
| Field summary for frequencyread |
|---|
| How often do you read Drag Racing Online per month? |
|---|
| Answer
| Count |
Percentage |
| 1 or 2 times (12tm)
|
9
| 2.06% |
| 3-5 times (35tm)
|
21
| 4.82% |
| 6-10 times (610tm)
|
24
| 5.50% |
| More than 10 times (10plu)
|
45
| 10.32% |
| Weekly (wkly)
|
23
| 5.28% |
| Daily or more (dly)
|
228
| 52.29% |
| Don't read regularly (nord)
|
2
| 0.46% |
| No answer
|
29
| 6.65% |
| Non completed
|
55
| 12.61% |
 |
| Field summary for MOSTfavorite |
|---|
| What is your MOST favorite DRO column or feature? |
|---|
| Answer
| Count |
Percentage |
| Agent 1320 (a1320)
|
236
| 54.13% |
| Burk's Blast (Jeff Burk) (burk)
|
73
| 16.74% |
| Dead-On (Jok Nicholson) (deadn)
|
4
| 0.92% |
| Getting Nostalgic (Jeff Utterback) (nosta)
|
5
| 1.15% |
| View from the Left Coast (Darr Hawthorne) (leftc)
|
0
| 0.00% |
| On the Tire (Will Hanna) (ontr)
|
0
| 0.00% |
| InnerView (inner)
|
0
| 0.00% |
| All ‘Tooned Up (Jeff DeGrandis) (toon)
|
1
| 0.23% |
| Race Coverage (racec)
|
7
| 1.61% |
| Tech Questions and Answers (techq)
|
2
| 0.46% |
| We've Got Mail (Letters to the Editor) (mail)
|
5
| 1.15% |
| Quiz (quiz)
|
2
| 0.46% |
| DRO Project Cars (proj)
|
2
| 0.46% |
| At the Back Door (caption contest) (bckdr)
|
0
| 0.00% |
| Statistically Speaking (Jim Hawkins) (stats)
|
3
| 0.69% |
| Photography (photo)
|
11
| 2.52% |
| Feature Cars (feat)
|
3
| 0.69% |
| News + Analysis (news)
|
2
| 0.46% |
| All Business (Michael Knight) (AllB)
|
0
| 0.00% |
| No answer
|
25
| 5.73% |
| Non completed
|
55
| 12.61% |
 |
| Field summary for leastfavorite |
|---|
| What is your LEAST favorite DRO column or feature? |
|---|
| Answer
| Count |
Percentage |
| Agent 1320 (a1320)
|
2
| 0.46% |
| Burk's Blast (Jeff Burk) (burk)
|
12
| 2.75% |
| Dead-On (Jok Nicholson) (deadn)
|
4
| 0.92% |
| Getting Nostalgic (Jeff Utterback) (nosta)
|
9
| 2.06% |
| View from the Left Coast (Darr Hawthorne) (leftc)
|
9
| 2.06% |
| On the Tire (Will Hanna) (ontr)
|
10
| 2.29% |
| InnerView (inner)
|
3
| 0.69% |
| All ‘Tooned Up (Jeff DeGrandis) (toon)
|
42
| 9.63% |
| Race Coverage (racec)
|
5
| 1.15% |
| Tech Questions and Answers (techq)
|
14
| 3.21% |
| We've Got Mail (Letters to the Editor) (mail)
|
11
| 2.52% |
| Quiz (quiz)
|
24
| 5.50% |
| DRO Project Cars (proj)
|
6
| 1.38% |
| At the Back Door (caption contest) (bckdr)
|
11
| 2.52% |
| Statistically Speaking (Jim Hawkins) (stats)
|
3
| 0.69% |
| Photography (photo)
|
0
| 0.00% |
| Feature Cars (feat)
|
2
| 0.46% |
| News + Analysis (news)
|
1
| 0.23% |
| All Business (Michael Knight) (AllB)
|
8
| 1.83% |
| No answer
|
205
| 47.02% |
| Non completed
|
55
| 12.61% |
 |
| Field summary for favetech |
|---|
| What is your favorite Tech Coverage item? |
|---|
| Answer
| Count |
Percentage |
| DRO project cars (proj)
|
67
| 15.37% |
| Tech how-to (howto)
|
83
| 19.04% |
| More Horses (Jay Roeder) (horse)
|
10
| 2.29% |
| Check Out That Chassis (Scott Weney) (chass)
|
37
| 8.49% |
| Fuel for Thought (Dave Koehler) (fuel)
|
25
| 5.73% |
| Tranny Tech (Mike Stewart) (trann)
|
16
| 3.67% |
| No answer
|
138
| 31.65% |
| Non completed
|
60
| 13.76% |
 |
| Field summary for othertech |
|---|
| What other Tech Coverage items do you read? |
|---|
| Answer
| Count |
Percentage |
| DRO project cars (proj)
|
97
| 22.25% |
| Tech how-to (howto)
|
118
| 27.06% |
| More Horses (Jay Roeder) (horse)
|
85
| 19.50% |
| Check Out That Chassis (Scott Weney) (chass)
|
90
| 20.64% |
| Fuel for Thought (Dave Koehler) (fuel)
|
120
| 27.52% |
| Tranny Tech (Mike Stewart) (trann)
|
80
| 18.35% |
 |
| Field summary for favedept |
|---|
| What is your favorite Department item? |
|---|
| Answer
| Count |
Percentage |
| Letters to Editor (mail)
|
152
| 34.86% |
| Back Door photo caption contest (door)
|
53
| 12.16% |
| Off the Track (book/movie reviews) (offtr)
|
5
| 1.15% |
| Quiz (quiz)
|
12
| 2.75% |
| Screen savers (scrns)
|
18
| 4.13% |
| Speed Connections (spdcn)
|
9
| 2.06% |
| Classified ads (class)
|
20
| 4.59% |
| Free catalogs (frcat)
|
2
| 0.46% |
| DRAWing Board (drawn)
|
1
| 0.23% |
| No answer
|
104
| 23.85% |
| Non completed
|
60
| 13.76% |
 |
| Field summary for otherdept |
|---|
| What other Department items do you read? |
|---|
| Answer
| Count |
Percentage |
| Letters to Editor (mail)
|
134
| 30.73% |
| Back Door photo caption contest (door)
|
115
| 26.38% |
| Off the Track (book/movie reviews) (offtr)
|
46
| 10.55% |
| Quiz (quiz)
|
59
| 13.53% |
| Screen savers (scrns)
|
22
| 5.05% |
| Speed Connections (spdcn)
|
56
| 12.84% |
| Classified ads (class)
|
99
| 22.71% |
| Free catalogs (frcat)
|
30
| 6.88% |
| DRAWing Board (drawn)
|
27
| 6.19% |
 |
| Field summary for agent1320freq |
|---|
| How often do you read Agent 1320? |
|---|
| Answer
| Count |
Percentage |
| Daily (daily)
|
227
| 52.06% |
| 2-3 times per week (23tms)
|
68
| 15.60% |
| Weekly (wkly)
|
52
| 11.93% |
| Do not read regularly (notrd)
|
7
| 1.61% |
| No answer
|
22
| 5.05% |
| Non completed
|
60
| 13.76% |
 |
| Field summary for newtousfreq |
|---|
| How often do you read It’s News to Us (new products section)? |
|---|
| Answer
| Count |
Percentage |
| Weekly (wkly)
|
87
| 19.95% |
| Occasionally (occ)
|
155
| 35.55% |
| Seldom (seldm)
|
54
| 12.39% |
| Never (never)
|
42
| 9.63% |
| No answer
|
38
| 8.72% |
| Non completed
|
60
| 13.76% |
 |
| Field summary for notifylist |
|---|
| Would you like to be notified whenever anything is added to the magazine? |
|---|
| Answer
| Count |
Percentage |
| Yes (yes)
|
127
| 29.13% |
| No (no)
|
130
| 29.82% |
| I’ve already signed up for free notification (alrdy)
|
36
| 8.26% |
| No answer
|
66
| 15.14% |
| Non completed
|
77
| 17.66% |
 |
|
|
